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九洲光电为什么衍生Greeble新品牌?

血战麻将  SUIZHEQUANQIUNENGYUANWEIJIDEYIBUBUBIJIN,“JIENENGJIANPAI、LVSEHUANBAO”CHENGWEILEQUANQIUSHEHUIGEJIEZHUANZHUDEREDIAN。ZHENGSHIZAIZHEIZHONGBUKENIZHUANDEDELINIANXIA,SUIZHELEDXINGYESHICHANGDEFAZHAN,LEDCHANPINJISHUDEJINBU,LEDZHAOMINGCHANPINBIJIANGZOURUQIANJIAWANHU,CHENGWEIXIAOFEILEICHANPINZHONGDEYIYUAN,NEIMEJIUZHOUGUANGDIANDEZHONGDUANSHICHANGDINGWEISUODINGZAIMINYONGXIAOFEISHICHANGYESHISHIZAIBIXING。

  JIUZHOUGUANGDIANZUOWEIJIUZHOUJITUANQUANLIPEIYUDEMINPINZHIZHU,CHUANCHENGZHEJIUZHOUJITUANDEHEXINJIAZHIGUANHELINIAN。JIUZHOUJITUANCHENGDANZHECHUANGXINDIANZIKEJI、TUIDONGCHANYESHENGJIYIJIZEBEIMINSHENGDESHIMING,ZAIHEXINJIAZHIGUANZHONGCHANGDAOZHUIQIUKAIFANG、XIETONG、CHUANGXIN、JINQUDEJINGSHEN。 TONGGUODALIANGDUIXIAOFEIZHEJIECENGQUNTIDEXINLITEDIANJIXUQIUFENXI,FAXIANJIUZHOUGUANGDIANDEJIAZHILINIANMANZUREAISHENGHUO、RUIYIJINQU、YANGGUANGHUOLIQINGNIANDEXINLIXUQIU,YEYINCI,JIUZHOUGUANGDIANJINYIBUDUIXIFENSHICHANGZHONGXIAOFEIRENQUNDEDINGWEIJINYIBUMINGQUE。

  九洲集团经过60年的积累与沉淀,拥有雄厚的资产,具有超强的科技实力、技术水平的同时,具有较高的管理经营水平和良好的企业素质,这些特性有利于与消费者之间建立信任的关系,然而,也正是由于九洲集团大企业的形象,让这个品牌本身缺乏亲和力,在消费者心理感觉这个品牌过于模糊与概念化,两者之间难以产生共鸣。

  NEIME,RUHEJIEZHUJIUZHOUJITUANDEYOUSHIYUZIYUAN,SHENCENGCIWAJUEZISHENDETEDIANYUQIANLI,GUIBILEDBANDAOTIZHAOMINGXINGYEDEDUANBAN、CHUANGZAOYIGEJUYOUQINHELI、NENGYUXIAOFEIZHECHANSHENGGONGMINGDEQUANXINPINPAI,CHENGWEILEJIUZHOUGUANGDIANLEDMINZUPINPAIDAOLUSHIFOUNENGCHENGGONGDESHIZHISUOZAI。

 

Greeble九洲光电的品牌标识是什么?

  2010年1月,九洲光电携全国专业的企业品牌设计公司,启动品牌标识构建的首要工作——确立九洲光电的品牌英文命名。 

  九洲光电终端市场定位在国内外民用消费市场,满足消费群体的个性化需求,受众人士为热爱生活、锐意进取、注重生活方式,讲究品位的消费人群,品牌标识的关键刻画放在绿色国际、人文品位、科技进取三组词上。 

  JIUZHOUGUANGDIANYUSHEJIGONGSIJINGGUOFANFUDEGOUTONG,TONGGUODUI18GEBEISHUPINPAIDESHUXINGYUDIAOXINGMIAOSHUDANCIHE30GEPINPAINEIHANKEHUADANCIDEFANFUGOUXIANG,CHUBUQUEDINGLEGREEBLE、VOSIKO、KOSIC 、JUGOLDING SIGEZHUXUANFANGANHEWUGEBEIXUANFANGAN。ZAIGONGSINEIBU,TIAOXUANGEBUMENDAIBIAO,JIYUJIANMINGPOSHIBINGQINGXIYIDONG、YUZHONGBUTONGQIEDUYIWUER、QINQIESHUXIERFUYOUHANYIDESANGEWEIDUDUISUOJIFANGANJINXINGPINGFEN,ZUIHOUDIYIGEZHUXUANFANGANGREEBLE[‘gri:bl],Green LVSE,QINGCHUN;Bright MINGLIANGDE,YANGGUANGDE;LED FAGUANGERJIGUANYIGAOFENHUODEDAJIAYIZHIRENKE。

血战麻将  ZAIYINGWENMINGZIQUERENZHIHOU,JIUZHOUGUANGDIANYAOQIUZAIYINGWENMING“greeble”DEJICHUSHANGYINGWENPINPAIBIAOSHICHUANGZUOZHUSEDIAOCHUANCHENGJIUZHOUJITUANDELANSE,XINSHEJICHUDEBIAOSHIXUCHONGFENCHUANDAJIUZHOUGUANGDIANDEQIYELINIAN,TIXIANQIYEJINGSHENBINGJIANGUGEXINGHUATEZHENG,BINGTIXIANYANGGUANG、HUOLI、SHISHANG、GUOJIHUADEDIAOXING。

血战麻将  GENJUYAOQIU,SHEJIGONGSISHEJILEDUOGEFANGAN,JIUZHOUGUANGDIANZAIZHONGDUOFANGANZHONGTIAOXUANLESANGEFANGANZUOWEIBEIXUAN,JINGGUOFANFUGOUTONGHESIKAO,ZUIZHONGQUERENXIAMIANFANGANWEIQUANXINYINGWENPINPAIBIAOSHI(JIANXIATUYI):

2011-12-02-11-20-15.bmp

 

  此标识以九洲光电品牌英文名称“Greeble”为核心创作元素,绿色造型的字母“b”,不仅是“绿色自然”、“环保践行”理念的彰显,更以星光四溢的创意呈现,将九洲光电“专业LED照明解决方案提供商”的个性特质宣泄的淋漓尽致,含义隽永地传递着对企业璀璨夺目,光明无限发展前景的美好祝福。方案整体设计浑然一体,睿智、理性、务实的科技魅力与以人为本的人性化韵致气息珠联璧合,交相辉映,给人以深刻的品牌记忆与联想。 

  YINGWENPINPAIBIAOSHIDEQUERENBIAOZHIZHEJIUZHOUGUANGDIANDEPINPAIBIAOSHIGOUJIANGONGZUOQUDETUPOXINGDEJINZHAN,JIYUJINTIEYINGWENJINXINGYINYI,SUZAOXIANMINGDEYINXIANG、YICHANPINXIAOFEIGANSHOUDINGYIMINGMING,TONGSHIJIANGUXINGYETEZHENG,TUXIANPINPAITEZHIJICHANPINGONGNENG,TIXIANXINGYESHUXING、TIAOYUESIWEIJIANLIDUTELIANXIANGYUYINGWENMINGMINGXIANGHUHUYINGDEYUANZE,ZUIHOUYEQUELILEXINDEZHONGWENPINPAIMINGZIWEI

2011-12-02-11-23-28.bmp

  寓意着:春天,一个绿色的代名词,盎然的生机,翠绿的枝条在明媚的阳光下肆意挥洒着甜美的笑容,品牌沉浸在一片在绿意盎然的空间中。 

血战麻将  ZHICI,QUANXINDECHANPINPINPAIBIAOSHIYIJINGCHANSHENG。WEILEBIAODAJIUZHOUGUANGDIANZAIJIUZHOUJITUANCHAOQIANGDEKEJISHILI、JISHUSHUIPINGYIJIXIONGHOUDEZIJINSHILIHELIANGHAOQIYESUZHIDENGDENGFANGMIANDECHUANCHENG,ZAIPINPAIJIANSHEDECHUQI,JIUZHOUGUANGDIANXUANZELEYIJIUZHOUGUANGDIANWEIXINCHANPINPINPAIDEBEISHUPINPAI,YEJIUSHIXIANZAIDAJIADUIJIUZHOUGUANGDIANZHEIGEPINPAIDEYINXIANG。


 

为什么要用“光.爱世界”作为传播语?

血战麻将  WEILEXIANGXIAOFEIZHEBIAODAJIUZHOUGUANGDIANZHENGQUEDELINIANYUSHEHUIJIAZHI,JIUZHOUGUANGDIANZAIPINPAIXINGXIANGCHUANBOYUSHANGJINGDIAOXIZHUO。 

  01 消费者为什么要使用LED产品?

  SHOUXIAN,REAISHENGHUO、RUIYIJINQU、ZHUZHONGSHENGHUOFANGSHI,JIANGJIUPINWEIDEXIAOFEIRENQUNTILEJIEXIANZAIHUANJINGWEIJIDEXIANZHUANG。 

  QICI,JIJIXIANGSHANGDEXIAOFEIZHEQUNTIYOUJIENENG、LVSE、HUANBAO、DITANDESHENGHUOLINIAN。 

血战麻将  ZAICI,LEDCHANPINXIANGDUIYUCHUANTONGGUANGYUANJUYOUGONGZUOSHOUMINGZHANG、HAODIANDI、XIANGYINGSHIJIANKUAI,TIJIXIAO、ZHONGLIANGQING、NAIKANGJI、YIYUDIAOGUANG、DIAOSE、KEKONGXINGDA,YONGLEDZHIZUODEGUANGYUANBUHUIWURANHUANJING,CONGMOUZHONGCHENGDUSHANGSHISHIYINGSHEHUICHIXUFAZHANDECHANWU。

  02 九洲光电有着怎样的理念与社会价值?

血战麻将  ZAIQIYEZONGZHICENGMIAN,JIUZHOUGUANGDIANZHUZHANG“JIENENG、LVSE、HUANBAO”,GUANZHUGUANGDUIRENDEXINLILIYI,CHANGDAOSHEHUIYUHUANJINGGONGTONGFAZHANYUJINBU。ZAIXINGWEICENGMIAN,JIUZHOUGUANGDIANZUOWEIJIUZHOUJITUANDEZIGONGSI,CHUANCHENGZHESHEHUIZERENZHONGYUQIYELIYIDELINIAN。ZAIGUOQUJINIAN,WULUNSHIZAIKANGBINGJIUZAI、KANGZHENJIUZAIHAISHICISHANZHUXUE、TOUSHENDIFANGJINGJIJIANSHEDENGDENGGEGEFANGMIAN,JIUZHOUGUANGDIANDOUYONGYUDANDANG,CONGERCHENGWEIQIYEJIEFUWUSHEHUIDEDIANFAN。

  TONGGUODUIXIAOFEIZHEXINLIZHUANGKUANGDEFENXIYIJIJIUZHOUGUANGDIANLINIAN、SHEHUIJIAZHIDEFENXI,ZUIZHONGZHAODAOLELIANGZHEZHIJIANDEXINLINGQIHEDIAN——“GUANG.AISHIJIE“,ZHEIGECHUANBOYUYICHULAI,JIUZHOUGUANGDIANPAIANLIDING。

    “GUANG.AISHIJIE”ZUOWEIXIAOFEIZHEYUJIUZHOUGUANGDIANLINIAN、SHEHUIJIAZHIERZHEXINLINGQIHEDELIYOUYOUSANDIAN:

  1. “GUANG.AISHIJIE”FUHEXIAOFEIZHEYUJIUZHOUGUANGDIANJIJIXIANGSHANGDEJINGSHENMIANMAO。

  2. “GUANG.AISHIJIE”CHUANDALEXIAOFEIZHEYUJIUZHOUGUANGDIANSHIYONGYUSHENGCHANLEDCHANPINDUIHUANQIUBAOHUAIYUZERENDEXINLISUQIU。

  3. “GUANG.AISHIJIE”LANGLANGSHANGKOU、JIANJIEMINGXI、TONGSUYIDONG,JIANGDECHU,TINGDEJIN,JIDEZHU,CHUANDEKAI。MEIYICICONGXINLIHANCHU“GUANG.AISHIJIE”SIGEZIDESHIHOU,WUXINGZHIZHONGDOUYOUYIGUNUANLIUZAIXINJIANYONGDONG。 

  RUJIN,“JIUZHOUGUANGDIAN GUANG.AISHIJIE”YIJINGZAIJIUZHOUGUANGDIANYUANGONGHEXIAOFEIZHEXINLIXINGCHENGLEYIGEBUKEFENGEDEZHENGTI,MEIYIGESHUZHIJIUZHOUGUANGDIANDEREN,MONIANJIUZHOUGUANGDIANHOU,ZONGHUITUOKOUERCHU“GUANG.AISHIJIE”。

  03“Let There Be New Lighting”有何深蕴含义?

  ZAIYINGWENGUANGGAOYUTIANDECHUQI,JIUZHOUGUANGDIANDUOGEBUMENDAIBIAOJUNFANFUSIKAO,JICHUZIJIDEJIANYI,RU“Lighting.Beyond Love”、”Lighting.Love the world”DENGDENG。DANSHIYOUYUZHEIXIEXIANGFAYUCHUANGYIJUNSHIZAIZHONGWENDEGUANGGAOYU“GUANG.AISHIJIE”ZIMIANCENGCISHANGDEZHIYI,DAJIADOUJUEDEBUTAITUODANG。

  正在大家彷徨之时,在北美居住了数十年、熟知西方本土文化的华人——Johnson提出在西方,圣经中有一段妇孺皆知的话“And God said, Let there be light, and there was light. God saw thatthe light was good, and he separated the light from the darkness(神说,要有光。神看光是好的,就把光暗分开了)。意思为”我们可以在Let there be light中添加企业的元素,借助在当地家喻户晓的传播力来传播九洲光电的文化。

  TONGSHI,BEIMEIDECharlesTICHULELet there be lightHAIWEIDANGDI1945NIANYIBUJUNSHIJILUDIANYINGDEMINGZI,ZHEIBUDIANYINGCHANSHULEWENNUANERPOSHIDEAIKEYIRANGZAIZHANZHENGZHONGZAOSHOUXINLINGCHUANGSHANGDERENMENZOUCHUXINLIANQU,ZHONGXINZHAODAOSHENGHUODEYONGQIHEYIYI。

  ZHENDUI“Let there be light”,JIUZHOUGUANGDIANZIXUNLEDUOGEZHIMINGQIYE、JINGTONGZHONGXIFANGWENHUADEGUONEIWAIRENSHI,DAJIACONGDUOGEJIAODUDUIQIJINXINGFENXIYULUNZHENG,YIZHIRENWEICICHUANBOYUQIAOMIAODEDANG。ZUIHOU,ZAIZHONGDUOGAODUANRENSHIDEZHIHUIJIEJINGXIA,JIUZHOUGUANGDIANQUEDINGLE“Let there be NEW lighting”ZUOWEIGUOJISHICHANGDEQIYEXINGXIANGPINPAICHUANBOYU,SHISHIZHENGMING,TONGSU、JIANDANYOUYUXIAOFEIZHEGONGMINGDEGUANGGAOYUXUNSUCHUANBOKAILAI。

GUANZHUJIUZHOU